Kenneth Friedman
November 30, 2015

For 5 years, the iPad has been called a consumption device. Perfect for Netflix, reading ebooks, and checking emails. And for 5 years, it’s been criticized as a bad device for productivity and creation.

There always have been “content creation” apps available for iPads: word processors, photo editors, spreadsheet apps, etc. But they were mostly ported versions of desktop apps. The apps have been called “touch optimized.” But that’s a lie. “Touch optimized” meant that UI elements were slightly larger, and the more advanced functionality was removed.

Very few apps were truly great. Large multi-touch surfaces should have opened entirely new ways to create stuff. New ways to collaborate, new ways to interact with media, new ways to program, and more. But it never came.

Each year, the hardware improved, but the software stayed stagnant. Finally there is a device which is purely focused on content creation and productivity: the iPad Pro. It even works with a stylus.

Now, more than ever before, there is an opportunity to create entirely new types of apps. Like apps that work with multitouch gestures from both hands with the iPad on a table. Or apps that use the stylus not just for art, but as a way to manipulate data.

Except the software still isn’t there.

Every demonstration of the iPad shows the lowest hanging fruit: drawing apps, for drawing static pictures. Where are the far better ways to create, communicate, and collaborate on tablets? Where is the software that allows people to use tablets to get “serious” work done?

I guess it’s time to go make it…